Tom Lemke
Assistant Director of Life Skills / PEO Director
"Athlete Brands is an exceptional resource for student-athletes who are looking to build and enhance their personal brand. This book does a great job of speaking to and providing examples to student-athletes who have differing goals after college, whether it’s going pro in their sport or going pro in something else. The text and activities provide beneficial time for reflection, establishing goals, and creating an activation plan for a personal brand, and lessons learned from Athlete Brands will benefit student-athletes in the NIL era of college athletics and in their life after sports."
FD Wilder
Senior Advisor, McKinsey & Company
Former Chief Digital Officer, Procter & Gamble
"Achieving positional superiority across product, packaging, communication, and go to market are the keys to brand building and often category growth. The challenge is how to get there. Kim’s book provides concrete strategies and examples that help the reader move beyond the “what” to the “how.” This is an essential read for any brand leader to increase their skills and move from insight to action. It’s a great blend of academic research and practical know-how that I wish I had in my library years ago."
Blake Lawrence
CEO of Opendorse, A leading NIL company that helps
70,000+ athletes monetize their name, image, and likeness
"Over the past decade nearly 100,000 athletes have used Opendorse to understand and monetize their NIL value. We’ve learned that the most marketable athletes are often the most coachable. By giving readers a process to identify, design, and activate their brands, this book coaches them to engage more effectively with Opendorse, agents, and others so that athletes can maximize NIL value well beyond their playing career."
Bernie Jaworski
Peter F. Drucker Chair in Management and the Liberal Arts
Drucker School of Management
"In my work with executives I find a thought flow like this works best: concepts -> tools that "work the concept" -> examples or case studies -> "now do this yourself." This helps move executives from conceptual understanding to developing skill, and Kim has done just that with this book. Each chapter introduces a concept and then presents tools and examples to help the reader understand how to apply the tools. "Positioning for Advantage" is a great way to bridge from academic concepts to practical tools and applications."
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