Find out more about Kim's books.
Positioning for Advantage provides the tools and templates to position brands for advantage and Athlete Brands provides the frameworks and exercises to help athletes of all ages position themselves to achieve their goals and aspirations.
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Whether it is practice or a game, successful athletes have a strategy to make sure they achieve their goals. Preparing for NIL success by developing Athlete Brands is no different, it requires a game plan to get the best results.
College athletes are competing on an entirely new playing field now that they can profit from their name, image, and likeness (NIL). NIL can be a great opportunity for athletes, but only if they know how to take advantage of it. Do you have a game plan?
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Positioning For Advantage presents real-world scenarios, helping readers activate tools to increase their brand value via positional advantage.
This book is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
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