Techniques and Strategies to Grow Brand Value
Go beyond marketing theory to bridge and discover the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.
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Go beyond marketing theory to bridge and discover the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.
Buy Now On AmazonIntroducing seven tools - from strategic positioning concepts to strategy mapping to influencer maps - Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage.
Create, test, and perfect the ideas upon which new brands and/or products
are created and launched
A BES is a communication vehicle that captures the intrinsic nature and indispensable quality that make a brand meaningful to a target
Discover why a “strategic plan” is actually a set of limited choices that direct and focus activity to achieve an overall goal
Brimming with insights for students and professionals alike, see what our readers had to say.
Senior Advisor
- McKinsey & Company
"This is an essential read for any brand leader to increase their skills and move from insight to action. It’s a great blend of academic research and practical know-how that I wish I had in my library years ago."
Chair in Management
- Drucker School of Management
"Each chapter introduces a concept and then presents tools and examples to help the reader understand how to apply the tools. Positioning for Advantage is a great way to bridge from academic concepts to practical tools and applications."
Partner & Practice Leader
- Spencer Stuart
"Kim Whitler provides a wonderful roadmap for both academics and CMO’s alike as we navigate this new world. This is a must read for anyone who hopes to build tomorrow’s enduring brand."
Chief Executive Officer
- Thulium
"Kim’s book is novel because she bridges the lofty conceptual ideas with specific skill-building tools that can help people become more proficient at 'doing' marketing that helps increase brand value. It’s a must read for anybody who wants to better understand how to create positional advantage for brands and businesses."
Dean of the McDonough School of Business
- Georgetown University
"Every aspiring marketing student should read and understand this book. Every senior Marketing executive should have it as a desktop reference. It is simply that good!"
Chief Executive Officer
- Fizz Enterprises
"Filled with rich insights, clever templates, and compelling case studies, Whitler's book is as valuable for a CPG intern as it is for a veteran CMO. "Positioning for Advantage" is like a great teacher: it breaks the problem into manageable pieces, then provides clear steps and evidence to solve it."
This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage.
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