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Find out more about Kimberly A. Whitler

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About Kimberly A. Whitler

Kimberly A. Whitler is currently the Frank M. Sands Sr. Associate Professor of Business Administration  at the University of Virginia's Darden School of Business. Previously, Whitler spent nearly 20 years in general management, strategy and marketing roles within the CPG and Retailing industries, managing global, U.S. and Eastern European-based businesses.

She spent most of her career at Procter & Gamble, and more recently served as the general manager of the Breakfast Division for Aurora Foods, the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart, the country’s largest pet specialty retailer.

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Kim’s most recently published book (co-authored with Jay Hodgkins) is entitled: “Athlete Brands: How You Can Benefit from Name, Image & Likeness”. This book is designed to empower student athletes to design, activate, and monetize their brands to help support their goals.

She is also the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value" named a “top business strategy book” that provides tools to help aspiring C-level marketers understand how to create positional advantage to support brand growth. She is a Forbes senior contributor and has published in  Harvard Business Review, MIT Sloan Management Review, The Washington Post, Chief Executive, Directors & Boards, The Conference Board Directors' Notes, Ad Age, The CMO Council’s PeerSphere, Chief Marketer, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising Research, Business Horizons, Marketing Science Institute, Journal of International Marketing, and Academy of Management Journal.

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Whitler’s research regarding "Upper Echelons Research in Marketing" is a finalist for the 2021 Sheth Foundation Award, given annually to the best research published in the  Journal of the Academy of Marketing Science. Her research regarding the impact of marketers on the board of directors was a finalist for the  Journal of Marketing's  2018 MSI/Paul H. Root Award. Her publication entitled "When and How Does Board-Level Marketing Experience Impact Firm Performance," won the Marketing Science Institute’s2017 Robert D. Buzzell Best Paper for the research that had the most significant impact on marketing practice and thought over the prior two-year period. Her paper entitled "Research in Marketing Strategy" won the 2020 Sheth Foundation Award, given annually to the best research published in the  Journal of the Academy of Marketing Science.

Her Forbes  publications have garnered over 4,000,000 views and she has been ranked as a Top Influencer of CMOs. She has been named a “Favorite Professor of Top MBA Students” in  Poets and Quants  and won Darden's "Morton Award" in 2018 and 2021 for the professor who most inspired the student Morton Award recipient to act upon ideas for evolution and improvement. She has spoken and/or consulted for a number of C-level organizations, including: G2 Coke/McDonald’s Conference, San Francisco CEO-CMO Summit, Forbes’ CMO Summit, Coca- Coca Company, E. & J. Gallo, Brand 50 Summit, 11th Annual High-Tech CMO Conference, Atlanta CMO Roundtable, San Francisco Accounting CMO Conference, U.S. Department of Defense, Gartner, MMA Board Meeting, MSI’s Trustee Meeting, among others.

Whitler has been interviewed, cited or quoted over 3,600 times, including:  The Wall Street Journal, Bloomberg, The Washington Post, New York Times, MSN, Yahoo!, Financial Chronicle, NBC, ABC, The Boston Globe, USA Today, The Associated Press, U.S. News & World Report, Knowledge@Wharton, Harvard Law School Forum on Corporate Governance and Financial Regulation, Entrepreneur, Standard Examiner, National Association of Corporate Directors, The Conference Board, The Economist Group, The Washington Times, Chicago Tribune, Fox Sports, Huffington Post, Mediabuzz, Oxygen , and a variety of international media outlets. She attended the U.S. Air Force Academy, received a B.A. in psychology and business administration from Eureka College, an MBA from the University of Arizona, and an M.S. and Ph.D. from Indiana University.

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Selected Publications :

Whitler, Kimberly A., Ben Lee, Ryan Krause, and Neil A. Morgan (2021), “Upper Echelons and Marketing”, Journal of the Academy of Marketing Science, 49 (1), 198-219.

Morgan, Neil A., Kimberly A. Whitler, Hui Feng, and Simos Chari (2019), “Research in Marketing Strategy”, Journal of the Academy of Marketing Science, 47 (1), 4-29.

Whitler, Kimberly A., Ryan Krause, and Donald R. Lehmann (2018), “When and How Board Members with Marketing Experience Facilitate Firm Growth”, Journal of Marketing, 82 (5), 86-105.

Whitler, Kimberly A., Ryan Krause, and Donald Lehmann (2015), “When and How Does Board-Level Marketing Experience Impact Firm Performance”, Marketing Science Institute, 15-109.